•It is already
in wide use.
•This enable a
customer to do online shopping
Television-Based
Shopping:
•It is
launched in 1977 by the Home Shopping Network (HSN).
•It provides a
variety of goods ranging from collectibles, clothing, small electronics,
housewares, jewelry, and computers.
•When HSN
started in Florida
in 1977, it mainly sold factory overruns and discontinued items
•It works as,
the customer uses her remote control at shop different channels with touch of
button. At this time, cable shopping channels are not truly interactive
Catalog-Based
Shopping
•In this the
customer identifies the various catalogs that fit certain parameters such as
safety, price, and quality
•The on-line
catalog business consists of brochures , CD-ROM catalogs, and on-line
interactive catalogs
•Currently, we
are using the electronic brochures
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