Home Entertainment

•It is another application for e-commerce

•Customer can watch movie, play games, on-screen catalogs, such as TV guide.

•In Home entertainment area, customer is the control over programming

•In Table tells the, What will be required in terms of Television-based technology for this

 telemart to become a reality

Size of the home Entertainment Market:

•Entertainment services are play a major role in e-commerce

•This prediction is underscored by the changing trends in consumer behavior.

•It is shown in Table

Impact of Home entertainment on traditional industries:

•This will have devastating effects on theater business

•Economic issues might allow theaters to maintain an important role in the movie industry

•Today average cable bill is approximately $30 a month

                Industry Estimates of consumer Expenditures

                             

                               1980 ($4.7 bin)       1990  ($31.0 bin)        1993 ($37.8 bin)

Theaters                   49.0%   $2.3             14.5%   $4.5                13.2%   $5.0

Basic cable              35.0%   $1.6             34.5%   $10.7              36.9%   $13.9

Premium cable        16.0%   $0.8             16.5%    $5.1                14.0%   $5.3

Home video               __    __                   33.8%    $10.5              34.8%   $13.2

Pay per view              __    __                   0.7%      $0.2                1.1%     $0.4